I noticed that BBC Radio 1 have last.fm on all the time - which is handy as it means I can check what a song is called, etc.
I've had an idea though, any chance of organisations getting 'official' radio accounts, that we can easily click onto and say we are listening to - then all the music from there will get scrobbled to our account?
I hope that makes sense.. Feel free to ask me any questions, but I think this would be a nice addition to the site :D